Independent thinking. Serious engineering.
From your next product to the systems behind it. We build purposeful software and turn complex challenges into things that work.
01 / WHAT WE DO
Your business doesn’t need more complexity. It needs software that solves the right problem, fits the way you work, and can move with you.
Custom web applications, internal tools, and connected systems. From an early product idea to improvements in an existing platform.
Work directly with Victor to make technical decisions, untangle delivery problems, or add experienced engineering capacity to your team.
A space for practical software education. Built around the experience of making things, solving problems, and understanding the decisions behind the code.
02 / SELECTED WORK
A look at the products we’re building. Different problems. The same care for the software behind them.
Illustrative sample · Explore the interactive demo
A localization workspace and API for software teams. Bring your strings together, review translations, and prepare your next multilingual release.
Explore LocoAPI (opens in a new tab)ONE MORE PERSONALITY IN YOUR VOICE CHANNEL.
A voice companion designed for Discord squads and shared conversations. A product exploring the intersection of real-time voice, AI, and personality.
Meet Ava (opens in a new tab)REAL ESTATE, THROUGH A SOFTWARE LENS.
A property-focused software project under active development. The current pilot is available to invited users with an account.
View the pilot (opens in a new tab; account required)03 / WORK DIRECTLY WITH VICTOR
I’m Victor Apostol, founder of Softendo. I work with businesses and teams that need a hands-on software partner: someone who can help define the problem, make the technical decisions, and build the solution.
Shape a product, internal tool, or integration around your business needs. Work together through a direct B2B engagement.
Discuss a projectGet a second pair of eyes on architecture, a difficult integration, or a project that needs a clearer technical direction.
Talk through a challengeBring me into your delivery team for scoped work or an ongoing collaboration, directly or through Upwork.
Explore a collaboration04 / THE NEXT CHAPTER
IN DEVELOPMENTSoftendo Academy is our upcoming software education project. A place to connect technical knowledge with the work of building real things.
The programme is still taking shape. Course details, format, and enrolment will be announced when they’re ready.
Ask about the academy05 / START A CONVERSATION
A product idea, a system that needs fixing, or a team that could use another engineer. Tell me where you want to go.
victor.apostol88@gmail.com